STRATEGIC MANAGEMENT IN THE MARITIME INDUSTRY
Price: IDR 217,000
First Edition, January 2026
17,6 x 25 cm, vi + 170 Pages
ISBN: 978-634-7292-36-0
Authors :
Tri Cahyadi
Winarno
Larsen Barasa
Meilinasari Nurhasanah
Suhartini
Editors :
Angelia Putriana
Romindo
Desain Cover :
Riski Prahmana Putra
This book discusses :
This book presents a comprehensive discussion of strategic management in the maritime industry, designed to provide an in-depth understanding of the dynamics, challenges, and opportunities within the global marine and shipping sectors. Structured systematically, the book examines the conceptual foundations of maritime strategic management, the influence of regulatory and economic factors, modern marketing approaches, the utilization of digital marketing and customer experience, the management of innovation and industry ecosystems, as well as the role of digital transformation and advanced technologies. In addition, the book emphasizes the importance of sustainability, the adoption of green technologies, human resource development, workforce welfare, and strategic partnerships among stakeholders. In conclusion, this book offers a strategic planning framework and future-oriented perspectives that are relevant for academics, practitioners, policymakers, and students seeking to understand and effectively manage the maritime industry in a competitive global era.
The following chapters will be discussed in this book :
Chapter 1: Foundations of Maritime Strategic Management
Chapter 2: Regulatory Environment and Maritime Economics
Chapter 3: Maritime Marketing Fundamentals
Chapter 4: Digital Marketing and Customer Experience
Chapter 5: Innovation Management and Ecosystems
Chapter 6: Digital Transformation Technologies
Chapter 7: Sustainability and Green Technologies
Chapter 8: Human Capital Development and Maritime Education
Chapter 9: Workforce Welfare and Industry Partnerships
Chapter 10: Strategic Planning and Future Perspectives