INTERNATIONAL BUSINESS: A Brief Overview
Price: IDR 247,000
First Edition, January 2026
17,6 x 25 cm, xii + 141 Pages
ISBN: 978-634-7292-38-4
Author :
Elisabeth Marlina Sari Lintong
Editors :
Cooky Tri Adhikara
Andika Prasetya Nugraha
Desain Cover :
Sandi Pratama
This book discusses :
This book presents a concise yet comprehensive discussion of the concepts, theories, and practices of international business in response to the ever-evolving global dynamics. Structured systematically, it guides readers in understanding the economic foundations of cross-border business, the influence of the external environment, international market entry strategies, as well as the management of marketing, human resources, and finance in a global context. In addition, discussions on international business organizational structures, ethics, social responsibility, sustainability, and the role of global trade and institutions are provided to offer a balanced perspective between economic objectives and universal values. The book also highlights current issues and practical applications of international business influenced by global political and economic factors, making it a relevant and practical introductory reference for students, academics, and practitioners seeking a holistic and contextual understanding of international business.
The following chapters will be discussed in this book :
Chapter 1: Introduction to International Business
Chapter 2: Theory and Basis of International Business Economics
Chapter 3: External Environment of International Business
Chapter 4: International Market Entry Strategy
Chapter 5: International Marketing Management
Chapter 6: Global Human Resource Management
Chapter 7: International Finance and Payments
Chapter 8: International Business Organizations and Structures
Chapter 9: Ethics, Social Responsibility and Sustainability
Chapter 10: International Trade and Global Institutions
Chapter 11: Current Issues in International Business
Chapter 12: International Business Applications
Chapter 13: Politics and Economics in International Business